For the Dame 8 drop, I worked along side a team of Art Directors and Designers to help shape the vision we were delivered from adidas. Working against serious time constraints and the inability to capture updated athlete imagery, we put together a plan to make the most of what we had available. My focus was to help edit down the large number of internal concepts and designs we had, as well as spearhead moving content and video executions. Video output included AR-enabled posters, which played the video when you pointed your phone at them. 

Agency: Roundhouse. Creative Director: Mitch Morse. Additional Art Direction: Ian MacGillivray. Designers: Lonny Hurley & Dave Smith. Motion executions by Autumn Line.